Fulvic Acid transports the nutrients into your cells while simultaneously cleansing out the toxins that have built up inside the cells. Without Fulvic Acid, those toxins will keep accumulating until the cells die, and this is what causes aging, a dull grey look and a pasty skin tone. Your organs need plant-based trace minerals to function properly, they will make your hair, skin and nails look bright and shiny. Don't be fooled by trace mineral impostors, we are the ONLY brand that sells Plant-Based, extract trace minerals that contain fulvic and humic acid. Most of these companies are selling toxic salt from Utah or even worse, fulvic acid extracted with chemicals from coal. Optimally Organic has the patent on water-extraction!