Trying to make sense of today’s digital marketing options, I came across something that finally clicked for me: performance marketing definition. It’s marketing that’s tied directly to results. No more guessing if your efforts are paying off—you see it in the numbers. Every campaign is optimized to achieve a specific action, like getting a sale or generating a lead, and you only pay when that happens. I like how this model keeps everyone honest and focused on what matters most. If you’re tired of throwing money into ads without seeing clear returns, learning about this could be the key to turning things around.