When I scroll through my phone these days, it’s surprising how many videos catch my eye — especially the ones that don’t feel like traditional ads. That’s the power of native ads video in action. Brands are realizing that by producing short, high-quality video that matches the style of the platform it’s shown on, they can hold attention longer and spark interest without making me feel like I’m being sold to. Instead of pushing a product in my face, the better ones intrigue me or make me smile, so I naturally want to see more. It’s this subtlety that separates effective native videos from typical promotions. I’ve seen companies embrace this strategy and, based on the results they’re sharing, it’s clearly working. Focusing on relevance and entertainment is a smart move.